Kingdom ConsultingCreator Growth & Social Strategy← All open roles

Open role / Paid Social & Performance Marketing

Senior Social Media Manager

Lead paid and organic social strategy across major platforms, turning audience and campaign data into measurable acquisition, engagement, and revenue growth.

LocationRemote
TypeFull-time
Compensation₱90,000–₱120,000 per month
ReferenceKC-SMM-20260805

Senior Social Media Manager (Paid Social & Performance Marketing)

Job summary

We are seeking a strategic, data-driven, and results-oriented Senior Social Media Manager to lead our paid and organic social media initiatives across multiple platforms. This role will primarily focus on developing, executing, and optimizing high-performing paid social advertising campaigns that drive brand awareness, customer acquisition, lead generation, and revenue growth. The ideal candidate has extensive experience managing substantial advertising budgets, scaling campaigns, analyzing performance data, and leading cross-functional marketing initiatives.

Paid social advertising

  • Develop and execute paid social media strategies aligned with business and revenue objectives.
  • Plan, launch, manage, and optimize advertising campaigns across Meta (Facebook and Instagram), TikTok, LinkedIn, X, YouTube, Pinterest, and other relevant platforms.
  • Manage advertising budgets and allocate spend based on campaign performance and business priorities.
  • Continuously optimize campaigns through audience segmentation, A/B testing, creative testing, bidding strategies, placements, and conversion optimization.
  • Monitor campaign performance daily and implement data-driven improvements to maximize ROAS, ROI, CPA, and overall campaign efficiency.
  • Build remarketing, lookalike, and prospecting campaigns to improve customer acquisition and retention.
  • Collaborate with designers and content teams to develop high-converting ad creative, video, and copy.
  • Ensure proper implementation of tracking tools, pixels, conversion APIs, and attribution systems.

Social media strategy

  • Develop comprehensive organic and paid social media strategies that support overall marketing goals.
  • Oversee editorial calendars and ensure content supports paid campaign objectives.
  • Identify emerging trends, audience insights, and platform updates to improve campaign performance.
  • Manage influencer collaborations and partnership campaigns to complement paid advertising efforts.

Analytics and reporting

  • Analyze performance using Meta Ads Manager, Google Analytics, TikTok Ads Manager, LinkedIn Campaign Manager, and other reporting tools.
  • Develop dashboards and performance reports with actionable insights for stakeholders.
  • Establish KPIs and measure campaign effectiveness against acquisition, engagement, conversion, and revenue targets.
  • Forecast campaign performance and recommend budget adjustments based on data.

Leadership and collaboration

  • Lead and mentor social media specialists and paid media team members.
  • Collaborate closely with marketing, creative, sales, product, and leadership teams.
  • Manage relationships with agencies, vendors, and advertising partners when applicable.
  • Ensure campaigns comply with advertising policies, brand standards, and applicable regulations.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field.
  • 5–8+ years of experience managing social media marketing with a strong emphasis on paid advertising.
  • Demonstrated success managing multi-platform paid social campaigns with measurable business results.
  • Experience managing medium to large advertising budgets.
  • Advanced knowledge of Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Google Analytics, Meta Pixel, Conversion API, and tracking technologies.
  • Strong understanding of audience targeting, attribution models, conversion funnels, and campaign optimization.
  • Excellent analytical, reporting, presentation, leadership, communication, and project-management skills.

Preferred qualifications

  • Meta Certified Digital Marketing Associate or Media Buying Professional.
  • Google Ads Certification.
  • Experience with performance marketing for e-commerce, SaaS, lead generation, or subscription businesses.
  • Experience using marketing automation and CRM platforms.
  • Familiarity with SQL, Looker Studio, Tableau, or advanced reporting tools is a plus.

Success metrics

  • Return on ad spend, cost per acquisition, customer acquisition cost, and conversion rate.
  • Revenue attributed to paid social, lead quality and volume, click-through rate, and cost per click.
  • Customer lifetime value, audience growth and engagement, and on-time campaign execution and reporting.

Benefits

  • Competitive salary and performance-based incentives.
  • Health and wellness benefits.
  • Paid time off and work-from-home flexibility.
  • Collaborative, performance-driven work environment.

Who we are

  • Gamers at heart.
  • Building toward something ambitious.
  • A fast-growing startup team full of people who work hard and care about the outcome.

We're a match if

  • You play games for fun and use Discord.
  • You bring original ideas for branding and growth.
  • You want an opportunity where stronger performance can lead to greater responsibility and pay.